| I was writing a project report just now. And when I searched some info ab. Excelle (凯越), a hot mid class sedan made by Shanghai General Motor, on Google, together with the search result appears the sponsor's ad on the left panel. Just like on the right. The ad on the top attracted my attention. It's an ad sponsored by Shanghai VW, for its Polo sedan. This is very interesting that Shanghai VW buy the key word "凯越" which is a benchmark in China's mid-class passerger car mkt and from who Polo wants to have bite. This is a abnormal mkting ad. When some one wants to buy a Excelle car, and when he searchs info on the net he may also be attracted by the ad of Polo, which may be a better alternative. |
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The Lighthouse | 我是灯塔
Be positive, be prospective, be brave. 天将降大任于斯人，必先苦其心志饿其体肤。
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Chern @ 2006-08-08 22:15
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